Women in Racing: Are You Ready to Ogle Edition
Let’s review the latest promo reel for racing, this one for the Jockey Club’s new series that airs today on FoxSports. If you haven’t seen it already, here it is:
Here’s a breakdown of the women included in this 30 second spot:
:03 – two shots of women walking
:05 – woman in a hat and short dress posing with back to the rail
:08 – pan up on woman in short dress, with large breasts in a hat posing by
a fountain to a quick cut of the face of a woman in a hat wearing Chanel earrings
:17 – two quick shots of dressed up women accompanied by dressed up men
:19 – shot of three dressed up women walking toward the camera, one waving to the camera
:22 – a woman accompanying a man who seems to be celebrating
:23 – three women at railside table, with programs high-fiving
And here are a few screenshots:
But what are the men doing?
It’s not all women as decoration, there is this…
I don’t know if ABR or Fox produced this spot, BUT, in an era where racing executives are asking how to attract women to PARTICIPATE racing (as compared to being used as bait), using more images like the ones at :23 and less images like all the rest of them seem like a good start.